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HBB Groep
HBB Groep is based in Heemstede and develops and builds projects in the provinces of North Holland, South Holland and Utrecht.
The HBB Groep identity is built on the company’s three core pillars: investment, development and realisation. These elements are expressed as interconnected forms that come together in balance, symbolising collaboration, continuity and an integrated approach to complex projects.
At the heart of the mark lies the human component. Soft curves and open shapes replace rigid geometry, reflecting HBB Groep’s human-centred mindset: creating places that feel right, respect their surroundings and support how people live, learn and connect.
The circular movement of the logo represents process and progress, from idea to execution and mirrors HBB Groep’s role in guiding total solutions such as design & construct and develop & construct. Clarity, symmetry and restraint convey reliability and professionalism, while the warm accent colour adds optimism and social warmth.
Timeless, flexible and balanced, the identity reflects HBB Groep’s way of working: collaborative, future-oriented and always focused on creating sustainable living environments with lasting value.
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CREDITS
Design Director
Robert-Jan Hoesman
Account Director
Robbert-coen Koreman
Account Manager
Annika Timmer
Camera and film editor
Pieter Bokhorst
Title animation
Jeroen Feenstra
Agency
XXS Amsterdam
Brandcolours

Wit
FC C-0 M-0 Y-0 K-0
RGB: FFFFFF

PMS 432 C
PMS 433 U
FC: C-0 M-0 Y-0 K-90
RGB: R-60 G-60 B-59
HEX: #3c3c3b

PMS Coolgray 9 C
PMS Coolgray 10 U
FC: C-0 M-0 Y-0 K-60
RGB: R-134 G-134 B-134
HEX: #868686

PMS 1235 C
PMS 122 U
FC: C-0 M-30 Y-100 K-0
RGB: R-250 G-185 B-0
HEX: #fab900
Applied branding
(photos courtesy of HBB Groep)